top of page

6 Proven Methods to Set the Right Rental Price for Your Property

Image with for rent sign

Renting out your property can be a lucrative venture, but determining the ideal rental price can pose a significant challenge, especially if you are new to the rental market. Striking the right balance between maximizing your income and avoiding long vacancies can be tricky.

Setting the perfect rent price is not a one-size-fits-all solution, but fear not! We've compiled six effective methods to help you calculate the best rental value for your home.

Before You Set the Rent Price

Before diving into the numbers, it's crucial to consider a few essential factors. Understanding your purpose for renting out your property is key. Are you seeking monthly revenue and extra income, or are you more interested in the long-term benefits of asset appreciation while having a renter cover your costs? Each property owner's goals are unique, and understanding your long-term objectives will help determine the appropriate rental price that aligns with your plans.

Consider the Current Market

The housing market has undergone significant shifts in recent years, particularly since the pandemic. According to Statista's consumer data experts, house prices in the U.S. experienced a dramatic increase from 2020 to 2022. Additionally, higher home prices and interest rates have made buying a home more challenging, leading more potential buyers to opt for rentals.

Method 1: Set Rent Using the Home's Value

One popular rule of thumb is to set the rent at 0.8% to 1.1% of the home's value per month. For instance, with a home value of $454,900, this translates to a rental price between $3,639 and $5,004. While this method provides a starting point, we would advise against relying solely on this calculation. It is crucial to consider comparables and account for unique property characteristics.

Method 2: Set Rent Using Comparables

Researching comparable rental properties in your area can help you determine an appropriate rent price. Look for rental homes that match your property in size, age, features, location, and condition. By evaluating their current rents, you can gauge a suitable price range for your home.

Method 3: Set Rent Based on Your Financial Needs

Consider your financial situation and goals when setting the rent. Calculate your monthly mortgage payments, taxes, insurance, and other expenses related to the property. Factor in maintenance costs, which typically account for 15% to 20% of rental income. Balance your financial needs with a competitive rate to attract quality tenants while ensuring your profitability.

Method 4: Use an Online Rental Calculator

Online rental calculators can provide a starting point for setting the rent, although they may not be entirely accurate. Use multiple calculators and cross-check the rates with other sources, such as comparables, to arrive at a suitable range.

Method 5: Consult a Real Estate Professional

Relying on the expertise of an experienced real estate agent can be invaluable in determining your home's rental price. Agents have access to extensive data and market insights, allowing them to suggest a competitive rental rate for your property. Choose an agent with rental experience, and don't hesitate to interview potential candidates to find the right fit.

Method 6: Consider Using a Rental Company

Engaging a rental company can streamline the rental process and reduce the emotional involvement of managing tenants. These companies handle problems, late rent payments, and even eviction processes. However, be aware that rental companies typically charge a fee of around 25% to 30% of the rental price.

Combine Methods for the Best Results

In conclusion, there's no single method to determine the perfect rental price. Utilize a combination of these six approaches to arrive at a rental value that aligns with your long-term goals, meets market demand, and appeals to prospective renters. Be prepared to adjust the rent as necessary based on market conditions and property feedback. Remember, finding the ideal rental price may require some trial and error, but with careful consideration and expert guidance, you'll be on your way to a successful and profitable rental venture.

Crafting an Effective Rental Listing

Once you've settled on a rental price, it's time to create an appealing listing for your property. Highlight essential details like square footage, the number of rooms and bathrooms, and any recent upgrades. Emphasize unique features that set your property apart, such as proximity to amenities, private yard space, or nearby schools. A clean, vacant property tends to attract renters faster. Specify the availability date in your listing to attract potential tenants looking for immediate occupancy.


bottom of page