A Hidden Boost for Your Short-Term Rental Income

Jul 13
2 min read

Updated: Jul 15

Ever wonder why some short-term rentals in Naples stay booked—and at higher rates—while others don’t?

The answer might be simpler than you think: local events. From food festivals to art shows and seasonal celebrations, Naples, Florida is full of exciting happenings that attract visitors all year round. And for property owners, that means one thing—more booking opportunities.

Why Events Matter for Rental Owners

Naples is more than just beaches and golf. It’s also home to a packed events calendar. Think:

The Naples Winter Wine Festival
Naples National Art Show
Stone Crab Festival
Paradise Coast Wine & Food Experience
Seasonal farmers markets and holiday parades

Each of these brings in hundreds—even thousands—of tourists. And when visitors come to town for these events, they need a place to stay. That’s where short-term rentals come in.

Higher Demand Means Higher Rates

When demand spikes due to local events, so do rental prices. Smart property owners adjust their rates during these times to maximize income. For example, a 3-night stay during a popular festival weekend can earn more than an entire week during the off-season.

Longer Booking Windows

Travelers often plan trips around major events months in advance. By aligning your rental calendar and pricing strategy with the Naples event calendar, you can secure bookings early—and reduce vacancy.

Stand Out with Strategic Marketing

Mentioning nearby events in your listing can help catch the eye of potential guests. A listing that reads “5 minutes from the Naples Art Show” or “Walk to the Wine Festival” sounds a lot more appealing than just “Close to Downtown.”

Whether you’re new to short-term rentals or looking to grow your income, Renee knows the Naples market inside and out. She can help you: