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Serena & Lily Opens in Naples: A New Destination for Luxurious, Timeless Home Design

  • Mar 27
  • 3 min read

Updated: Jul 16



If you’re a fan of fine furnishings, elegant home accessories, and an effortlessly beautiful aesthetic, there’s a new spot in Naples that you’ll want to add to your must-visit list. Serena & Lily, the design-forward luxury brand known for its curated collection of high-quality furniture, bedding, lighting, and décor, has officially opened its doors to a brand-new design shop in the heart of Naples, FL. Located at 393 Broad Avenue South, at Third Street South, this new location offers a chance for locals and visitors alike to explore the brand’s stunning range of pieces, each thoughtfully designed in-house and crafted from the best materials. Whether you're looking to revamp a single room or furnish your entire home, Serena & Lily’s offerings promise to create a space that feels welcoming, beautiful, and timeless.



A Legacy of Design Excellence

Founded in 2003, Serena & Lily has become synonymous with luxury home furnishings that blend comfort, style, and function. Featured in top magazines like Elle Décor, Real Simple, House Beautiful, and Veranda, the brand has gained a loyal following thanks to its commitment to quality and design innovation. The company’s collection includes everything from chic furniture and cozy bedding to elegant rugs, stylish lighting, and standout home accessories.


Each piece in their collection is designed to help you create a home that not only looks good but feels good too. Serena & Lily’s philosophy is that your home should be your favorite place to retreat, gather, and live well every day. With their beautifully crafted products and personalized service, they make it easy to turn your home into a space that reflects your personal style and enhances the way you live.


What You’ll Find at the New Naples Store

Whether you’re furnishing a new home or simply looking for the perfect accessories to freshen up a room, you’ll find a variety of thoughtfully designed pieces at the new Serena & Lily location in Naples. The store offers a wide range of luxury home items, including furniture, bedding, rugs, lighting, pillows, mirrors, décor and much more.

neutral coastal contemporary living room at Serena & Lily

Designing Homes with Character

Serena & Lily isn’t just about filling a space with beautiful things; it’s about creating a home that evolves with you and tells a story. Their collection is designed to enhance the way you live, bringing beauty to every angle of your home. The brand believes that character is innate and that the spaces we create should reflect the milestones, memories, and moments we experience within them.


Whether it’s a cozy living room, an elegant dining area, or a kid-friendly playroom, Serena & Lily’s pieces are designed to settle into place, creating harmony and peace of mind in your home. The brand embraces the hospitable spirit that envelops guests, and its collection is made to celebrate well-loved homes for generations to come.



Visit Serena & Lily in Naples

If you’re in the Naples area or planning a visit, make sure to stop by the new Serena & Lily Design Shop. It’s a perfect place to gather inspiration, explore their carefully curated collection, and find pieces that will elevate your home. Plus, with their expert design advice and personalized service, you’ll leave with a space that’s truly one of a kind.


Visit Serena & Lily Design Shop at 393 Broad Avenue South, at Third Street South in Naples, FL 34102 or call them at (239) 427-4778.


Discover more about their luxurious offerings and start designing a home that you’ll love to live in every day!


With its signature coastal elegance, breezy textures, and effortlessly polished aesthetic, the new Serena & Lily store brings a fresh wave of inspiration to Naples. It’s more than a shopping destination—it’s a reflection of the lifestyle so many come here to embrace: relaxed, refined, and beautifully livable. Whether you’re already calling Naples home or visiting and thinking, “I could see myself designing a life here,”  as a Naples real estate expert, I can help. From sun-drenched retreats to turnkey homes that are Serena & Lily–ready, I’ll help you find a space that feels as effortless as it is elevated.


📞239-287-2576


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