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What Is The Sterling's Club? A Look Inside Naples' Newest Private Membership Experience
- Aug 14
- 4 min read
If you've been anywhere near Waterside Shops lately, you've probably heard the buzz. Everyone's talking about The Sterling's Club, and honestly, I don't blame them. As a Naples real estate agent, I get asked "what is Sterling's Club?" more often these days than "what's the market doing?" So let's settle it once and for all.
The Short Answer
Sterling's is a private membership club tucked inside The Carnelian, a five-star boutique hotel going up right in the heart of Naples. We're talking three stories and over 70,000 square feet dedicated entirely to members: a wellness floor, a social club floor, and a rooftop that I'd move into if they'd let me. It's the McCabe family's answer to a question a lot of us have been asking for years: where do Naples locals go when they want resort-level luxury without actually being on vacation?
Where You'll Find It
Location is everything in real estate, and Sterling's picked a good one. It sits directly across from Waterside Shops, just moments from Seagate Beach and Artis-Naples. So whether you're squeezing in a spa afternoon before dinner or heading out for a show, you're already in the middle of it. For those of us who've watched this stretch of Naples evolve over the years, it's a pretty exciting sign of where the neighborhood is headed.
What's Actually Inside Sterling's
Here's where it gets fun. The club is spread across three distinct experiences, and each one has its own personality.
The Wellness Club (2nd Floor)
Over 22,000 square feet built around three pillars: activation, recovery, and relaxation. This isn't your average hotel gym. Members get access to:
A rooftop lap pool
Wellness locker rooms with infrared saunas, stocked vanities, and athletic laundry service
A hydrotherapy room with a cold plunge, hot plunge, hammam steam room, and sensory showers
A full-service, five-star spa (the only one of its kind in Naples)
A wellness café with fresh-pressed juices and healthy bites
A full-time lifestyle director and nutritionist, plus complimentary personal training
Sterling's Club (6th Floor)
This is the social heart of the club. The Club Room is built for everything from morning business meetings to evening cocktails, and The Drawing Room gives you a quieter corner for reading, working, or catching up with fellow members. Think elegant, not stuffy.
The Rooftop (7th Floor)
This is the part everyone asks me about first. There's an adults-only relaxation pool with cabanas and daybeds, a separate active pool for families, sweeping Gulf of Mexico views, and The Champagne Bar, where you can pair rare vintage champagnes with sushi and crudo while the sun goes down. It's a genuinely stunning spot, and I say that as someone who's toured a lot of Naples properties.
And Then the Sun Goes Down
Sterling's really shows off once evening hits. There's The Dining Room, with tableside beef wellington carving and flambé preparations because apparently subtlety wasn't the goal here. There's a wine cellar valued at over a million dollars with personal lockers and its own Court of Master Sommeliers. There's Boulevardier, a cigar lounge with a sports viewing setup for the aficionados in the group. And tucked away is Jetlag, a jazz-soaked speakeasy for the nightcap crowd. Sterling's also partners with Artis-Naples and Gulfshore Playhouse for exclusive entertainment, so the calendar never really goes quiet.
What Membership Actually Costs
I know this is the part everyone scrolls down to find, so here it is straight:
Individual Membership (pre-construction) Initiation: $95,000 | Dues: $9,500
Dual Membership (pre-construction) Initiation: $125,000 | Dues: $12,500
Grand Opening Membership Initiation: starting at $150,000 | Dues: starting at $12,500
Every tier includes full club access, the ability to rent wine or cigar lockers, a dedicated concierge with priority booking at The Carnelian's restaurant, access to The Wellness Club and spa, 15% savings on hotel stays and 10% off spa treatments, guaranteed storm-safe parking, and the ability to nominate future members. Everything is managed through the Sterling's app, powered by PeopleVine, so booking a spa appointment or a dinner reservation is a few taps, not a phone tag marathon.
Pricing Disclaimer: Pricing referenced in this article is based on publicly available information at the time of publication and is provided for informational purposes only. Pricing, fees, availability, and other terms are subject to change without notice and are not guaranteed. Please verify current information directly with The Sterling’s Club.
Why This Matters If You're Buying in Naples
Here's my honest take as someone who sells homes here every day: clubs like Sterling's don't just add another amenity to the neighborhood, they change how people think about living here. When a five-star wellness club, a serious wine program, and a rooftop like that land within walking distance of your front door, it shifts what "location, location, location" even means in this pocket of Naples. If you're weighing properties near Fifth Avenue South or the Waterside Shops corridor, this is exactly the kind of development I'd want you to know about before you make an offer, not after.
Check out More Visual Renderings and Membership Information Here:
A Few Quick Questions I Keep Getting
Is Sterling's open to the public? No. It's a private membership club inside The Carnelian hotel, with access reserved for card-holding members and their guests.
Where exactly is Sterling's Club located? Inside The Carnelian, directly across from Waterside Shops in Naples, Florida, close to Seagate Beach and Artis-Naples.
What's included with a Sterling's membership? Full club access, wellness and spa privileges, a dedicated concierge, wine and cigar locker rentals, hotel and spa savings, hurricane-safe parking, and the ability to nominate new members.
How much does it cost to join Sterling's Club? Pre-construction pricing starts at $95,000 initiation with $9,500 in annual dues for an individual membership. Grand Opening memberships start at $150,000 initiation with $12,500 in dues.
If you want to talk about what a club like this means for property values in the surrounding neighborhoods, or you're curious what's currently available nearby, I'm always happy to chat. That's kind of my favorite part of the job.
Renee Hahn Consistently ranked in the top 0.5% - 1.5% in the Nation
📍Naples, Florida
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