Sweet Southern Style – The Beaufort Bonnet Company Has Arrived in Naples!

Calling all Naples parents, grandparents, baby shower attendees, and lovers of all things charming — there's a brand-new boutique in town, and it's bringing a whole lot of sweetness to Waterside Shops.

The Beaufort Bonnet Company officially opened its doors on April 5th, and we’re absolutely swooning. It’s timeless southern style for the tiniest fashionistas — bonnets, bow ties, bloomers, and more — all perfectly polished and just begging for a family photo op.

Born from a Southern Love Story (and a Really Cute Bonnet)

The Beaufort Bonnet story starts in the picturesque town of Beaufort, South Carolina, where a sweet baby shower gift — a darling bonnet wrapped with a big pink bow — sparked the beginning of something special. Fast forward, and the brand has grown from a one-bonnet wonder to a full-fledged line of upscale baby clothing and accessories, headquartered in Lexington, Kentucky. Now, Naples gets a slice of that southern charm — and it’s everything you’d expect from a brand that believes babies are born with a refined sense of style.

What You’ll Find Inside

Step into The Beaufort Bonnet Company at the Waterside Shops and you'll find classic children's clothing that’s as elegant as it is functional. We’re talking Bonnets and Bucket Hats – because stylish sun protection is always in season in SWFL; Dresses, Jon Jons, and Bloomers – the kind you wish came in adult sizes.  They offer Monogramming Services – because personalization is everything; Gorgeous Gift Wrapping – perfect for baby showers, birthdays, or just-because moments; and an Online Baby Registry – an easy way to share your dream baby closet with friends and fam.

Why Naples Parents are Already Obsessed

Aside from the sheer cuteness factor (which is off the charts), locals love that these pieces are made to last — they're practical, washable, and made with quality in mind. So yes, your little one can roll around, drool, and conquer the playground while looking like they just stepped out of a magazine. Plus, if you’re a fan of a polished, preppy look that never goes out of style, this is your new happy place.

Stop By and Say Hi

Whether you're shopping for your own baby, picking up a gift, or just want to browse some beautifully made baby clothes that make you go “aww,” The Beaufort Bonnet Company is ready to welcome you with southern hospitality (and probably a pastel bow or two).

So grab a friend, your stroller, and a latte, and come see what all the fuss is about. Baby style in Naples just got a whole lot sweeter.

The Beaufort Bonnet Company in Naples is located at The Waterside Shops, 5375-11 Tamiami Trail N, Naples, FL 34108.

Check them out on their Website, Instagram, Facebook, Pinterest, Blog. Call them at (239) 431-2485.

Hours: Monday – Saturday, 10AM – 6PM; Sunday, 11AM – 5PM