New In The Naples Hood? Tulia Italian Steak
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- 4 min read
Disclaimer: The purpose of sharing this new business is not a personal endorsement or paid advertisement but simply to provide visibility to new businesses in the Naples area as part of my role as a local real estate expert passionate about sharing all things Naples.
If you’ve driven down Fifth Avenue South lately, you may have noticed a fresh new energy filling the space that once housed The French. That energy comes courtesy of Tulia Italian Steak, the latest concept from one of Naples’ most respected culinary talents, Chef Vincenzo Betulia, already beloved for Osteria Tulia and Bar Tulia.
Betulia has completely reimagined the familiar space, transforming it from a charming brasserie into a

sophisticated, modern Italian steakhouse that manages to feel both elevated and inviting. The transformation reflects a blend of old-world Italian warmth with the refined polish of a traditional steakhouse. Dimly lit interiors, rich textures, and a moody color palette create an atmosphere that’s equal parts romantic and lively - a perfect fit for Fifth Avenue’s timeless charm.
The idea for Tulia Italian Steak was born from Betulia’s own culinary experimentation. Tucked behind The French was a small, 16-seat dining room that he quietly turned into a speakeasy-style steakhouse for select guests. The intimate spot quickly became a hit, and Betulia knew he was onto something, Naples was ready for more steak. That revelation sparked a complete reinvention, leading to what is now one of the most talked-about restaurant openings of the season.
Why People Like Tulia Italian Steak
The Concept: Tulia Italian Steak offers a seamless marriage of two of Naples’ favorite cuisines -Italian comfort and classic steakhouse indulgence. Betulia’s approach celebrates simplicity done well, focusing on quality ingredients, thoughtful preparation, and a dining experience that invites guests to linger.
The Menu: The menu is an experience in itself. Diners can expect USDA Prime and Japanese A5 Wagyu cuts cooked to perfection, complemented by handmade pastas that nod to Betulia’s Italian heritage. Favorites include bucatini cacio e pepe, pennoni alla vodka, and tortellini stuffed with Prosciutto di Parma and black truffle. For longtime fans, the ever-popular steak frites remain proudly featured.
The Drinks: The beverage program is just as thoughtfully designed, offering a collection of rare pours, caviar service, and Italian-inspired cocktails that make for an elevated aperitivo hour or a memorable nightcap.
The Ambiance: Every inch of the space was crafted to create atmosphere. Repurposed red banquettes from The French, soft lighting, and modern accents contribute to an environment that feels both familiar and fresh.
The Lounge: Behind the main dining area lies Betulia’s signature touch - a speakeasy-style lounge, perfect for pre-dinner spritzes or post-dinner drinks. It’s the kind of tucked-away gem locals love to discover and tourists remember long after their trip.
The Vibe: Whether you’re celebrating a special occasion or simply treating yourself to a great meal, Tulia Italian Steak offers the kind of upscale-casual luxury that fits the Naples lifestyle beautifully.

What You Need to Know
Address: 365 5th Avenue South, Naples, FL
Hours: Monday – Saturday, 4:00 PM – 10:00 PM | Sunday, 11:30 AM – 10:00 PM
Reservations: Highly recommended, especially for dinner hours and weekends. This new Fifth Avenue hot spot is already drawing a crowd of locals and visitors alike.
Parking: Fifth Avenue offers both street and valet parking options - arrive early for the best convenience.
Dress Code: Upscale-casual. Think polished but relaxed - perfect for date nights, business dinners, or gatherings with friends.
Best Time to Visit: Early evening is ideal for a lively aperitivo experience, while later reservations offer a quieter, more intimate ambiance for dinner.
Website: www.TuliaItalianSteak.com
Why This Matters for the Naples Real Estate Scene
Dining and lifestyle experiences play a powerful role in defining the character of a community, and Tulia Italian Steak adds yet another layer of sophistication to downtown Naples. Fifth Avenue South has long been the heartbeat of Naples’ dining and entertainment scene, and the addition of a concept like this reinforces why the area continues to thrive.
Upscale establishments like Tulia don’t just serve great food, they help sustain property values, attract visitors, and give residents even more reason to enjoy the walkability and vibrancy that define the downtown lifestyle. For buyers exploring luxury condos or single-family homes near the Gulf, proximity to restaurants like Tulia Italian Steak often becomes part of the decision-making process. After all, who doesn’t love being a short stroll from some of the best food in Southwest Florida?
How I Can Help You
As Your Naples Real Estate Expert, I make it my business to stay informed on everything that shapes our community, from new developments and hidden neighborhoods to the exciting local businesses that make Naples such a desirable place to live. Whether you’re searching for a home within walking distance of downtown’s dining and nightlife, or simply want to explore what the Naples lifestyle has to offer, I’d love to guide you through your options.
If you’re considering buying or selling a home in Naples or the surrounding areas and you aren’t satisfied with average services, you’ll want to contact Your Naples Real Estate Expert, Renee Hahn, to ensure you get the service, attention, and outcomes you deserve.
Renee Hahn, Ranked in the Top 0.5% in the Nation
📍 Naples, Florida
📞 (239) 287-2576
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