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Honesty Pays Off: How to Sell Your Property the Right Way

Have you ever wondered what really goes into selling a property? Beyond the price, there’s a lot of work to be done to ensure your sale goes smoothly—and that means being upfront with potential buyers about the true condition of your property.


Selling a property isn’t just about listing it for the highest price and hoping for the best. It’s about being realistic and transparent with buyers—because honesty really does pay off in the long run. If you’re considering selling a property, here’s what I’ve learned in my 25 years of experience that could help you avoid common pitfalls and ensure a smooth, successful transaction.


Honesty Pays Off: How to Sell Your Property the Right Way

Transparency: Your Best Friend in the Selling Process

One of the biggest mistakes sellers can make is hiding problems or hoping that buyers won’t notice them. The truth is, most buyers will do their due diligence, and if there are issues—whether it’s unpaid rent, needed repairs, or anything else—they’ll likely find out anyway. So, why not be upfront about it from the start?


When you disclose any challenges, you allow buyers to make an informed decision. For instance, if your property has tenants who are behind on rent or needs some major repairs, it’s better to share that information early on. Buyers might choose to walk away, but those who are willing to work with the property will factor these issues into their offer. Being honest can even turn a problem into an opportunity—investors might see it as a chance to improve the property and increase its value, as I discuss in my book, *The Insider’s Edge to Real Estate Investing.*


Give Buyers All the Information They Need

As a seller, you should never underestimate the importance of providing detailed information about your property. The more transparency you offer from the get-go, the smoother the process will be for everyone. If there are gaps in the information or discrepancies between what you’ve disclosed and what buyers find during their investigations, it can lead to frustration and possibly even derail the sale.


That’s why working with your broker and sharing all the relevant details upfront is crucial. Keep in mind that your broker is only as good as the information you provide them. They won’t be able to answer all the buyer’s questions without your help—so the more prepared you are, the better.


Proper Due Diligence: Don’t Leave It All to the Buyer

Even though buyers are responsible for conducting their own research (like inspecting the property and reviewing legal documents), it’s still in your best interest as a seller to make sure your property is in good standing. Don’t assume that buyers will find all the problems—they may miss something important, or there could be issues that prevent the deal from closing.


Make sure that you’re aware of any zoning problems, title issues, or other potential red flags that could get in the way. It’s also a good idea to consult with your attorney to make sure you’re meeting all legal requirements when it comes to disclosures. They can help guide you on what to reveal, and even suggest information that could help the sale process move forward more smoothly.


In the End, It’s About Trust

At the end of the day, selling a property successfully is all about trust. By being transparent and providing detailed, accurate information from the beginning, you set the stage for a smooth, successful transaction. Potential buyers will appreciate your honesty, and you’ll be in a much stronger position to close the deal without any last-minute surprises.


Selling a property can feel overwhelming, but you don’t have to navigate the process alone. With over 25 years of experience in investment sales, I can help you identify any issues with your property, ensure you’re fully prepared for buyers, and guide you through every step of the sale. Let me help you make your property sale as smooth and successful as possible.


Get in touch with me today at:

Phone: (239) 287-2576

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