The New Wave of Ultra-Luxury Condos in Naples
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Skyline & Sundown: Elevating the Market and Offering Fresh Possibilities
The skyline of Naples is quietly shifting. New towers are rising, sunsets are getting framed in floor-to-ceiling glass, and discerning buyers are finding a fresh set of options far beyond the traditional waterfront estate. For high-net-worth buyers who want the ease of lock-and-leave, the refined lifestyle of resort-living, and the cosmopolitan vibe of a condo-but without sacrificing the elegance and privacy of a bespoke home - Naples is delivering.
In this blog, we’re exploring the why, the what, and the where of ultra-luxury condo developments in Naples-and what that means for you and your clients hunting for the next level of living.
Why the Surge in Ultra-Luxury Condos?
Here are some of the driving forces behind Naples’ condo-boom in the ultra-luxury tier:
Lifestyle evolution: Many affluent buyers are looking to downsize from sprawling homes but still want premium finishes, large-footprint units, resort amenities, and concierge-level service. Condos now offer those features - and more - without the property-management headache of a private home on the water.
Lock-and-leave appeal: Second-home owners or snowbirds appreciate “low maintenance, high luxury”. New condo buildings deliver hotel-style amenities, secure parking, and minimal yard work—perfect for seasonal residents or busy professionals.
Branding & amenities: Developers are delivering globally-recognised luxury brands, ultra-large units (many 3,000+ sq ft or more), and curated amenity sets - marinas, private beach access, spa and wellness centres, smart-home automation- all of which make the product highly attractive in an affluent market.
Scarcity + exclusivity: Prime beachfront parcels are rare, especially in walk-to-town or top-tier beach zones. When a new ultra-luxury condo development hits the market, it carries a “once in a generation” feel. Buyers want to get ahead of the curve.
Flexibility of living: Bayfront, beachfront, downtown - you name the location. This new wave of developments broadens the luxury condo map of Naples beyond the “old guard” buildings and offers buyers more choice.
What This Means for Buyers & Their Options
If you’re working with buyers (or you’re one yourself) who are considering the luxury condo segment in Naples, here are some key takeaways:
Greater choice = better fit: With new ultra-lux developments, buyers can choose location (beachfront vs bayfront vs downtown), building brand/amenities, unit size, and price-tier.
Timing matters: Some of these projects are pre-construction or early phase, which means opportunities to select units and custom finishes, but also means risk and longer wait-times.
Amenities are elevated: Expect concierge services, resort pools, spa/sauna, waterfront docks, smart-home technology, branded residences. These are differentiators vs older condo stock.
Buyers often pay for lifestyle and experience: It’s not just about square footage or view - it’s about service, community, access, and the “right address.”
Resale & market positioning: Ultra-lux condos require an understanding of brand strength, building occupancy, association health, maintenance/fees, and how they compare to single-family estates in terms of value and lifestyle.
Asset angle: While lifestyle is the driver, savvy buyers will also want to view the condo as part of their broader asset/lifestyle portfolio- especially if they plan to use seasonally or eventually sell.
Tailoring to client profile: If your client is accustomed to high service (you know your clients well!), this condo model can align beautifully with the luxury home buyer’s mindset but offers more flexibility and less upkeep.
Check Out These Luxury Living Options
For more information on any of these condo opportunities, please reach out to Renee Hahn (Contact Information Below).
Condo | Unit # | Address | Area | Starting Price |
3300 Gulf Shore | 51 | 3300 Gulf Shore Blvd N, Naples | The Moorings / Doctors Bay | $3.7M+ |
Avra at Metropolitan Naples | 56 | 1925 Metropolitan Blvd, Naples | Downtown East (Gateway) | $2M+ |
Encore Naples Square | 15 | 1045 3rd Ave S, Naples | Downtown (Design District) | $3.6M+ |
Epique Pelican Bay | 68 | 6869 Grenadier Blvd, Naples | Pelican Bay (North Naples) | $6.5M+ |
Infinity at The Colony | 96 | 4712 Colony Dr, Bonita Springs | Nearby – Bonita Springs | TBD |
Kalea Bay – Tower 500 (Tower 5) | 120 | 13915 Old Coast Rd, Naples | North Naples | $3.5M+ |
Naples Beach Club – Four Seasons | 153 | 851 Gulf Shore Blvd N, Naples | Olde Naples Beachfront | $20M+ |
Olana Naples Residences | 12 | 1121 Gulf Shore Blvd N, Naples | Beachfront (Central) | $32M+ |
Parkview at Cambier | 4 | 675 8th St S, Naples | Olde Naples (Cambier Park) | $6M+ |
Ritz-Carlton Residences, Estero | 224 | 5100 Westwind Dr, Bonita Springs | Nearby – Estero Bay | $3M+ |
Ritz-Carlton Residences, Naples | 128 | 9000 Gulf Shore Dr, Naples | Vanderbilt Beach (North Naples) | $5.2M+ |
Rosewood Residences Naples | 42 | 1601–1611 Gulf Shore Blvd N, Naples | Beachfront (Central) | $12.7M+ |
The Avenue (on 5th) | 50 | 335 5th Ave S, Naples | Downtown (Design District) | $2M+ |
The Huxley | 8 | 331 8th St S, Naples | Olde Naples | $8M+ |
The Island at West Bay Club | 86 | 4975 Coconut Rd, Bonita Springs | Nearby – Estero | $2M+ |
The Mark on 8th | 17 | 201 8th St S, Naples | Olde Naples | $2M+ |
Twenty Twenty on Gulf Shore | 15 | 2020 Gulf Shore Blvd N, Naples | Moorings / Doctors Bay | $7.5M+ |
Two Ten West | 12 | 250 9th St. S, Naples | Olde Naples | $4.7M+ |
Naples is entering a new chapter in its luxury real-estate story. For years, luxury living in Naples was synonymous with sprawling beachfront estates, custom homes on private docks, or exclusive golf-course mansions. Now, the ultra-luxury condo is firmly part of the narrative - a lifestyle-driven, amenities-rich, location-flexible choice for today’s buyer.
Whether your client wants sweeping sunrise views over the Gulf, a lock-and-leave second home, or full-time residence with hotel-style service, these new developments deliver. And as Your Naples Real Estate Expert, I’m here to guide you through every layer - the building brand, the finishes, the timeline, the financials, the lifestyle fit.
If you are considering buying or selling a home (or condo) in Naples and surrounding areas and you aren’t satisfied with average service, you’ll want to contact:
Renee Hahn, Your Naples Real Estate Expert
Ranked in the Top 0.5% in the Nation
📍 Naples, Florida
📞 (239) 287-2576
#️⃣ Instagram: @reneehahnluxurynaples
#️⃣ Facebook: LuxuryRealEstateinNaples
▶️ YouTube: Your Naples Expert Channel
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